Dubai · HQ Guangzhou Hong Kong
B2B Wholesale · Established 2011

The world's electronics — sourced direct from China.

ESTREL is a Dubai-headquartered wholesale distributor and exporter of consumer and enterprise electronics — servers, computers, displays, mobile, networking, smart home and more — sourced direct from manufacturers across mainland China and Hong Kong, delivered worldwide.

$100M+
Client trade volume
355+
Business partners
13+
Years in market
10+
Countries served
Category 01
Servers & Datacenter Hardware
Category 02
Laptops, Workstations & Desktops
Category 03
TVs, Displays & Digital Signage
Category 04
Smartphones, Tablets & Mobile
Authorised & verified channels for the world's leading electronics brands
Apple Samsung Dell HP Lenovo ASUS Acer Sony LG Xiaomi Huawei Honor TP-Link Cisco MikroTik Western Digital Seagate Kingston Logitech Razer JBL Bose DJI Hikvision Apple Samsung Dell HP Lenovo ASUS Acer Sony LG Xiaomi Huawei Honor TP-Link Cisco MikroTik Western Digital Seagate Kingston Logitech Razer JBL Bose DJI Hikvision
$100M+
Client trade volume
355+
Active partners
13+
Years in business
3
Global offices
Dubai skyline
2011
Year ESTREL was established in Dubai
About ESTREL

The wholesale partner between China's electronics ecosystem and global buyers.

For over a decade, ESTREL has operated as a single point of accountability for distributors, retail chains, system integrators and corporate buyers who need to source electronics at wholesale volume from China — without juggling dozens of factories, freight forwarders and quality issues.

From our Dubai HQ we coordinate operations across Mainland China and Hong Kong, working directly with manufacturers and authorised channels of the largest consumer and enterprise electronics brands.

A–Z

Full-cycle sourcing

RFQ to FCL — sourcing, QC, consolidation, customs, freight.

3 HQs

On-the-ground presence

Dubai, Guangzhou and Hong Kong teams working in parallel.

12+

Product categories

From single SKUs to mixed multi-category containers.

100%

Pre-shipment QC

In-house inspectors visit the factory before container loading.

Learn more about us
What we ship

Twelve electronics categories. One wholesale partner.

From a single rack of servers to a 40-foot container of mixed consumer electronics — ESTREL handles the breadth. Below is a preview of our six most-requested categories.

Server room
— 01 / Featured

Servers, Datacenter & Network Infrastructure

Rack & tower servers, blade chassis, switches, routers, SAN/NAS storage, UPS, KVMs and structured cabling. Both new and refurbished enterprise-grade hardware from Dell EMC, HPE, Lenovo, Supermicro, Cisco, Huawei and more.

Laptops and computers
— 02

Laptops & Computers

Consumer & business laptops, workstations, mini-PCs, all-in-ones.

TVs and displays
— 03

TVs, Monitors & Displays

Smart TVs, OLED/QLED, monitors, signage displays.

Audio gadgets
— 04

Audio & Sound Systems

Headphones, speakers, soundbars, professional audio.

Networking equipment
— 05

Networking & IoT

Routers, switches, access points, IoT gateways, smart home.

Mobile devices and accessories
— 06

Mobile, Tablets & Wearables

Smartphones, tablets, smartwatches, accessories.

View Full Catalogue — 12 Categories
How it works

From your RFQ to your warehouse — the standard process.

Wholesale buyers don't have time for vague timelines. Here's the four-stage workflow we run for every order, with a typical lead time of 14–35 days from confirmed deposit.

— Step 01

RFQ & spec brief

Send your shopping list, target price points and destination. We respond within 24 business hours.

— Step 02

Sourcing & quote

Our China team checks 3–5 suppliers per SKU, returns a costed CP with FOB / CIF / DDP options.

— Step 03

QC & consolidation

Pre-shipment inspection at the factory, mixed-SKU consolidation at our Guangzhou warehouse.

— Step 04

Freight & handover

Sea, air or rail with full documentation. DDP delivery to your door if requested.

See full 6-stage workflow
Three offices, one team

People on the ground in Dubai, Guangzhou and Hong Kong.

The combination of an Arabian-Gulf headquarters and physical presence inside China's two largest export hubs is what lets ESTREL respond quickly, inspect personally and ship fast.

HQ Dubai HQ
— UAE · Dubai

Dubai HQ

The Meydan Hotel, Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E

Phone+971 58 544 7912
HoursMon–Fri 09:00–18:00
China Operations Guangzhou office
— China · Guangzhou

Guangzhou Office

Room A115, Keji East Street, №200, Ushan Road, Tianhe District, Guangzhou, China

FunctionSourcing, QC & warehouse
HoursMon–Sat 09:00–18:00 GMT+8
Trading Desk Hong Kong office
— China SAR · Hong Kong

Hong Kong Desk

Central, Hong Kong — trade-finance and trans-shipment desk supporting cross-border flows in and out of mainland China.

FunctionTrade finance & logistics
HoursMon–Fri 09:00–18:00 GMT+8
Full contact details
The people behind it

Five leaders from a 62-person team across 3 cities.

Below are the department heads you'll most often deal with directly. Behind them sits a 62-strong specialist team — sourcing, QC, logistics, finance — running the operation around the clock across UAE, China and Hong Kong.

Alesia
Head of Procurement & Logistics

Alesia

Procurement workflow, freight forwarding, customs and on-time delivery.

— Based in Dubai
Yang
Head of China Division

Yang

China operations, supplier network and on-site quality control.

— Based in Guangzhou
Boris
Sales Executive

Boris

Client relationships, RFQ intake and commercial proposal preparation.

— Based in Dubai
Joy
Foreign Trade Manager

Joy

International market exploration, customer relationships and order security.

— Based in Guangzhou
Frank
Marketing Manager

Frank

Brand positioning, e-commerce supply, marketplace strategy and content.

— Based in Guangzhou
Meet the full team
Why ESTREL

Three things that actually matter when sourcing from China.

Direct manufacturer access

13 years of relationships with factories and authorised brand channels in Guangzhou, Shenzhen, Yiwu and across the Greater Bay Area. We don't go through trading-company middlemen — and neither do you.

Single point of accountability

One contract, one invoice, one project manager — but with the on-the-ground muscle of three offices. If something goes wrong, there's no finger-pointing between freight forwarder, factory and broker.

Pre-shipment quality control

Every container is inspected by our QC team before loading. Sample reports, photos and serial-number lists are shared before vessel departure — not after the goods clear customs at your end.

Get started

Send us your shopping list. We'll send back a real CP within 24 hours.

Whether you need a 20-foot container of laptops, a single rack of servers or a recurring supply of consumer accessories — write to the relevant address below. The team responds in English, Mandarin or Cantonese.

RFQ
Wholesale orders
B2B
Partnerships & corporate
HR
Careers & CVs