● Dubai · HQ ● Guangzhou ● Hong Kong
request@estrel-world.com +971 58 544 7912
Home/About
Established 2011 · Dubai

Thirteen years bridging China's electronics market and the rest of the world.

ESTREL began in Dubai in 2011 as a single trading desk between the UAE and Mainland China. Today we operate three offices, ship to over ten countries and have moved more than $100M in client trade — but the principle is the same: one supplier, one accountability, no surprises.

Our story

Born in Dubai. Built in China. Trusted worldwide.

What started as a small UAE-based sourcing desk in 2011 grew, over the next decade, into a multi-office operation with permanent representation in Mainland China and Hong Kong — the two largest electronics export hubs on earth.

The catalyst was simple: distributors and retail chains across the Middle East, Africa and Eastern Europe were trying to source from China but kept hitting the same wall — language gaps, unreliable agents, opaque quality control, and freight forwarders pointing fingers when shipments went wrong. ESTREL built itself as the answer to that problem: one contract, one accountable team, end-to-end execution.

By 2024 we had crossed $100M in cumulative client trade volume and 355 active business partners. We don't take retail orders. We don't take orders from companies looking for a one-time deal. We work with serious B2B buyers who want a long-term sourcing partner.

Business partnership handshake
— A long-term partnership, not a one-shot deal
Milestones

Thirteen years, in eight steps.

2011

ESTREL founded

Dubai trading desk opens. First clients are Gulf-region distributors of consumer electronics.

2013

Guangzhou office

First permanent China office in Tianhe District, Guangzhou. Local QC team formed.

2015

Beijing warehouse

Expansion into Beijing to support northern-China supplier coverage and consolidation.

2017

Hong Kong desk

Trading-finance and trans-shipment desk opened in Hong Kong for cross-border flows.

2019

$50M milestone

Crossed $50M in cumulative client trade volume, growing to 200+ active partners.

2021

Marketplace ops

Launched dedicated supply line for Amazon, eBay, Noon and Alibaba marketplace sellers.

2024

$100M milestone

Crossed $100M cumulative client trade volume. 355+ active business partners across 10+ countries.

2026

Today

Three offices, 12 product categories, growing into enterprise IT and datacenter hardware distribution.

Mission

To be the single, accountable point of contact for buyers sourcing electronics from China — without the friction.

01

One contract

You sign one purchase order with ESTREL. We handle every supplier, every QC visit, every freight document — under our name and accountability.

02

Real photometric clarity

Pre-shipment inspection reports, photos and serial-number lists are sent before vessel departure. No "trust me" sourcing.

03

Senior-level relationships

You deal directly with division heads — not a junior account manager. Decisions are fast because the people answering have authority.

04

Long-term thinking

We don't optimise for one transaction. We optimise for the next ten years of your supply chain — including replenishment, OEM, and marketplace flows.

The team

Five leaders. 62 specialists. Three cities.

Below are the five department heads you'll most often correspond with directly. Behind them is a 62-person operation — sourcing, QC, warehouse ops, foreign trade, logistics, finance and admin — running across Dubai, Guangzhou and Hong Kong. Full headcount breakdown further down.

UAE Division — Dubai

— Strategy · Sales · Procurement · 22 specialists · 2 leaders shown
— Dubai Alesia — Head of Procurement and Logistics
Head of Procurement & Logistics

Alesia

Procurement workflow, freight forwarding, customs clearance and on-time delivery. Rigorous about quality and timeline accuracy.

ProcurementLogisticsFreightCustoms
— Dubai Boris — Sales Executive
Sales Executive

Boris

Client relationships, RFQ intake and commercial proposal preparation. Strategic in approach, exceptional in communication.

SalesRFQ intakeAccount managementCP prep

China Division — Guangzhou

— Sourcing · QC · Warehouse · Trade · Marketing · 32 specialists · 3 leaders shown
— Guangzhou Yang — Head of China Division
Head of China Division

Yang

China operations, supplier networks and on-site quality control. Strategic insight and exceptional organisational discipline.

OperationsSupplier networkLogisticsQC
— Guangzhou Joy — Foreign Trade Manager
Foreign Trade Manager

Joy

International market exploration, foreign customer relationships and order security. Tracks delivery, customs declaration, settlement and after-sales.

Foreign tradeOrder trackingCustomsAfter-sales
— Guangzhou Frank — Marketing Manager
Marketing Manager

Frank

Coordinates communication between customers, production, warehouse and logistics. Manages order processing, price confirmation and production scheduling.

MarketingCoordinationOrder processingProduction planning
Beyond the leadership

The other 57 specialists who make every order possible.

The five leaders above run the strategy and own client relationships — but they don't do the work alone. Below is the full operational headcount, broken down by function. Most aren't client-facing, but every one of them is essential to keeping orders moving on time, on spec and on budget.

62
Specialists · 3 cities · 12 departments

Dubai · UAE

22 people
  • 9Sales & Account Management
  • 6Procurement & Logistics
  • 3Trade Compliance
  • 4Operations & Finance Admin

Guangzhou · China

32 people
  • 9Sourcing & Supplier Relations
  • 8Quality Control Inspectors
  • 6Warehouse & Consolidation
  • 5Foreign Trade & Documentation
  • 4Marketing & E-commerce

Hong Kong · SAR

8 people
  • 4Trade Finance & Banking
  • 3Logistics Coordination
  • 1Operations Manager
Three offices

Where ESTREL operates.

Each office has a specific role. Dubai is the strategic and commercial hub. Guangzhou is the operational engine. Hong Kong is the trans-shipment and trade-finance desk.

Headquarters Dubai HQ
— UAE · Dubai

Dubai HQ

The central hub. Strategic planning, client relations, commercial proposals and global trade coordination — every project is born here and accountability stays here for the entire lifecycle.

Address The Meydan Hotel, Grandstand,
6th floor, Meydan Road, Nad Al Sheba,
Dubai, U.A.E
Phone +971 58 544 7912
Email info@estrel-world.com
Hours Sun–Thu · 09:00 – 18:00 GMT+4
Operations Guangzhou office
— China · Guangzhou

Guangzhou Office

The operational engine. Sourcing, supplier visits, factory inspections and warehouse consolidation. Our China team handles every on-the-ground process — including pre-shipment QC.

Address Room A115, Keji East Street, №200,
Ushan Road, Tianhe District,
Guangzhou, China
Function Sourcing · QC · Warehouse
Email info@estrel-world.com
Hours Mon–Sat · 09:00 – 18:00 GMT+8
Trading Desk Hong Kong office
— China SAR · Hong Kong

Hong Kong Desk

Trade finance and trans-shipment. Hong Kong's free-port status lets us handle complex cross-border flows, multi-currency settlement and re-export operations that wouldn't be possible from the mainland alone.

Address Central, Hong Kong
(by appointment)
Function Trade finance · Re-export
Email info@estrel-world.com
Hours Mon–Fri · 09:00 – 18:00 GMT+8
Marketplace presence

Plugged in to the world's biggest B2B and retail marketplaces.

For clients who supply marketplace sellers — or sell on them directly — we run dedicated supply lines into the four largest platforms in our trade region.

Alibaba
B2B Wholesale
Amazon
FBA Supply Lines
eBay
Cross-border Retail
Noon
MENA Marketplace
Business credentials
— Registered & licensed Dubai, United Arab Emirates
Credentials

Licensed, audited and verifiable.

ESTREL operates under a UAE Free-Zone licence in Dubai and maintains active business registrations across our China and Hong Kong operations. Every credential below is verifiable through the relevant chamber, ministry or authority.

For new partners, we share full company documentation as part of the onboarding pack — trade licence, VAT certificate, bank reference letter and insurance policies — typically within one business day of an NDA being signed.

UAE Free Zone Licence

Registered as ESTREL L.L.C-FZ in Dubai. Active and in good standing.

Dubai Chamber of Commerce

Registered member of Dubai Chamber, supporting cross-border trade.

UAE VAT Registered

Tax Registration Number issued by the UAE Federal Tax Authority.

China Customs Trader

Registered customs trader in Guangzhou with active export coding.

ISO 9001 Compatible QC

QC procedures aligned with ISO 9001 quality-management principles.

HK Trade Finance

Hong Kong banking relationships for multi-currency trade settlement.

Trade Insurance

Cargo and trade-credit insurance available on request for high-value FCL.

355+ Trade References

Established business partners willing to provide trade references on request.

Authorised Brand Channels

Verified channel relationships with leading consumer and enterprise OEMs.

Trusted by partners in
UAE Saudi Arabia Vietnam Kazakhstan Egypt Nigeria Indonesia Singapore EU UK
Get started

Now you know who we are. Let's talk about your project.

Whether you're after a single category, a mixed container or a multi-year supply contract — write to the relevant team below. The reply will come from a real person, with authority to act, within one business day.

Submit RFQ → Browse Catalogue
RFQ
Wholesale orders
request@estrel-world.com
B2B
Partnerships & corporate
info@estrel-world.com
HR
Careers & CVs
team@estrel-world.com